Comments on: The Aerie Girls and Terrible TV Advertising http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/ Forcing Aric McKeown to watch television Sun, 25 Jul 2010 07:39:38 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Andy http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/comment-page-1/#comment-76356 Andy Sun, 25 Jul 2010 07:39:38 +0000 http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/#comment-76356 I absolutely agree with you, C. I absolutely agree with you, C.

]]> By: C. http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/comment-page-1/#comment-76096 C. Sat, 11 Apr 2009 14:50:33 +0000 http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/#comment-76096 oops, didn't finish a sentence: for those unfortunate enough to be subjected to these ads when viewing a favourite program. Another point I wanted to add: Not only should viewers absolutely be free to be honest about how ads make them feel, when a company crosses a line like this and attaches itself to quality creations like these TV shows and displays little regard for the spirit of these shows, people have every right to feel offended and a bit disgusted. However good you may think the brand and their policies are, they messed up here. oops, didn’t finish a sentence: for those unfortunate enough to be subjected to these ads when viewing a favourite program.

Another point I wanted to add:

Not only should viewers absolutely be free to be honest about how ads make them feel, when a company crosses a line like this and attaches itself to quality creations like these TV shows and displays little regard for the spirit of these shows, people have every right to feel offended and a bit disgusted. However good you may think the brand and their policies are, they messed up here.

]]> By: C. http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/comment-page-1/#comment-76095 C. Sat, 11 Apr 2009 14:43:42 +0000 http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/#comment-76095 I'm a Gilmore Girls fan in Australia so never saw these ads, but recently saw a few seconds of one when watching a GG special on youtube. I found it hilariously awful! It was clearly scripted and unconvincingly trying to seem natural. The commentary totally missed the point of the show and it seems running these ads is extremely insulting to the intelligence of the show's viewers. I guarantee if this was some phenomenon on another TV show, the writers would have gone out of their way to have the Gilmores mention their distaste for the ads! To the Aerie girls that commented above, you're not helping. I'm glad you like your job and the company you work for, but people have NO obligation whatsoever to give a brand "a break". If they do a stupid marketing tactic, they should know how people honestly feel about it. I think if anything, the public has an obligation to be honest. They piggy-backed onto quality shows and added something that taints the experience for those unfortunate. I can't imagine watching a beloved, intelligent show and ads coming on discussing what I was watching and not only getting it completely wrong, but being antithetical to what the show was about. I would complain loudly too! Another tactic AE should know doesn't work is sending employees here to comment anonymously, as they clearly have prior to the two commenters who actually said they were Aerie girls. The commenters defending the ads are even less believable than the ads themselves. There is no way there are just random members of the public who feel so positively about those ads they have to passionately defend them and in the process put down the people complaining. There are just too many tell-tale signs in those comments that they are from people connected to AE. A real defence would be more like: "they are kinda cheesy, but I must admit I like them" or "I don't get it what's wrong with them". I would wager a large amount there are barely any members of the public that would be so adamantly pro-these ads they would lecture as to the merits of these ads, defend the rights of advertisers, attack bloggers for posting their opinions - all without ever saying why they LIKE the ads. Haha, another nice try AE... you are clearly out of touch with the real world. I’m a Gilmore Girls fan in Australia so never saw these ads, but recently saw a few seconds of one when watching a GG special on youtube. I found it hilariously awful! It was clearly scripted and unconvincingly trying to seem natural. The commentary totally missed the point of the show and it seems running these ads is extremely insulting to the intelligence of the show’s viewers. I guarantee if this was some phenomenon on another TV show, the writers would have gone out of their way to have the Gilmores mention their distaste for the ads!

To the Aerie girls that commented above, you’re not helping. I’m glad you like your job and the company you work for, but people have NO obligation whatsoever to give a brand “a break”. If they do a stupid marketing tactic, they should know how people honestly feel about it. I think if anything, the public has an obligation to be honest. They piggy-backed onto quality shows and added something that taints the experience for those unfortunate. I can’t imagine watching a beloved, intelligent show and ads coming on discussing what I was watching and not only getting it completely wrong, but being antithetical to what the show was about. I would complain loudly too!

Another tactic AE should know doesn’t work is sending employees here to comment anonymously, as they clearly have prior to the two commenters who actually said they were Aerie girls. The commenters defending the ads are even less believable than the ads themselves. There is no way there are just random members of the public who feel so positively about those ads they have to passionately defend them and in the process put down the people complaining. There are just too many tell-tale signs in those comments that they are from people connected to AE.

A real defence would be more like: “they are kinda cheesy, but I must admit I like them” or “I don’t get it what’s wrong with them”. I would wager a large amount there are barely any members of the public that would be so adamantly pro-these ads they would lecture as to the merits of these ads, defend the rights of advertisers, attack bloggers for posting their opinions – all without ever saying why they LIKE the ads. Haha, another nice try AE… you are clearly out of touch with the real world.

]]> By: Kristy http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/comment-page-1/#comment-75670 Kristy Sun, 20 Jul 2008 02:59:24 +0000 http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/#comment-75670 I too am an actual Aerie girl, working at an Aerie store. I am also a huge Gilmore Girls fan. I never saw the commercial spots, but give a new brand a break people! When those commercials aired the Aerie line was brand new, basically still in testing mode. I have never worked for a more caring company! The truth is, American Eagle only hires girls who really care about customers having a nice time finding what they're looking for at a price that fits their budget. Real Aerie girls are NOT FAKE! Of course it's gonna sound fake on camera for a commercial...if you want reality then go shop at the store jeez. Another thing...our target market is 13-20 year old girls, upbeat idealistic commercials aren't a bad way to go. I too am an actual Aerie girl, working at an Aerie store. I am also a huge Gilmore Girls fan. I never saw the commercial spots, but give a new brand a break people! When those commercials aired the Aerie line was brand new, basically still in testing mode. I have never worked for a more caring company! The truth is, American Eagle only hires girls who really care about customers having a nice time finding what they’re looking for at a price that fits their budget. Real Aerie girls are NOT FAKE! Of course it’s gonna sound fake on camera for a commercial…if you want reality then go shop at the store jeez.

Another thing…our target market is 13-20 year old girls, upbeat idealistic commercials aren’t a bad way to go.

]]> By: Heather http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/comment-page-1/#comment-75582 Heather Thu, 26 Jun 2008 00:51:31 +0000 http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/#comment-75582 Well I have never seen these commercials but am angry still the same! I am an Aerie girl, at an actual Aerie store. How many times has someone gone into hollister and asked for a size when the employee looks dumbfounded? Or into a store where they hound you to buy something? Aerie is truly all about hanging with the girls and actually getting to know them and making friends. A place where girls can go and get something special for a friend or get their bad day out of their heads by sitting on a day bed and letting it all out...THAT's what we're there for and we don't hire fake people so regardless of what anybody thinks of a stupid commercial, AE is the shit! Been around since 1977! And don't charge an arm and a leg and a first child to look great! Well I have never seen these commercials but am angry still the same! I am an Aerie girl, at an actual Aerie store. How many times has someone gone into hollister and asked for a size when the employee looks dumbfounded? Or into a store where they hound you to buy something? Aerie is truly all about hanging with the girls and actually getting to know them and making friends. A place where girls can go and get something special for a friend or get their bad day out of their heads by sitting on a day bed and letting it all out…THAT’s what we’re there for and we don’t hire fake people so regardless of what anybody thinks of a stupid commercial, AE is the shit! Been around since 1977! And don’t charge an arm and a leg and a first child to look great!

]]> By: Katie http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/comment-page-1/#comment-75560 Katie Sun, 15 Jun 2008 23:47:42 +0000 http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/#comment-75560 I never saw the commercials... but if we are truly allowing a bad advertising stunt to prevent us ENTIRELY from shopping at a company because they were promoting conversation amung friends, scripted or not, they win. What's the old saying...? Any publicity is good publicity. I've shopped at aerie.. in fact I'm a regular. The customer service and experience in the store is by far the best there is. Appealing to a very large demographic they make anyone feel at ease... as if they are sitting around talking to their friends. When is the last time you refused to read a book (or watch a DVD) because the cover was ugly? Be adults. Give them a shot. I never saw the commercials… but if we are truly allowing a bad advertising stunt to prevent us ENTIRELY from shopping at a company because they were promoting conversation amung friends, scripted or not, they win. What’s the old saying…? Any publicity is good publicity. I’ve shopped at aerie.. in fact I’m a regular. The customer service and experience in the store is by far the best there is. Appealing to a very large demographic they make anyone feel at ease… as if they are sitting around talking to their friends. When is the last time you refused to read a book (or watch a DVD) because the cover was ugly? Be adults. Give them a shot.

]]> By: Aric McKeown http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/comment-page-1/#comment-69633 Aric McKeown Thu, 21 Feb 2008 15:28:20 +0000 http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/#comment-69633 Hey, yeah! Great idea! Everybody, let's bring God back! Of course! It was right in front of us the whole time! Hey, yeah! Great idea! Everybody, let’s bring God back! Of course! It was right in front of us the whole time!

]]> By: Nancy http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/comment-page-1/#comment-69571 Nancy Thu, 21 Feb 2008 02:40:27 +0000 http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/#comment-69571 Ok retail better wake up because people are going to start spending their hard earned money with companies that actually have some morals. Stop treating our kids like pieces of meat. Our kids are smart and some day they will be running our companies and governments. Lets bring God back and have teach integrity. Ok retail better wake up because people are going to start spending their hard earned money with companies that actually have some morals. Stop treating our kids like pieces of meat. Our kids are smart and some day they will be running our companies and governments. Lets bring God back and have teach integrity.

]]> By: Grace http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/comment-page-1/#comment-10628 Grace Tue, 30 Jan 2007 23:56:12 +0000 http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/#comment-10628 I am around the same age as all of the "Aerie Girls" and I can say that when my friend and I discuss the lastest Gilmore developements, we don't sound like that. They annoy me to no end, and I won't boycott American Eagle or anything but I am so happy they're gone...they're just not realistic. They are ads, and I don't understand why they have to pretend they really care about the shows. I am around the same age as all of the “Aerie Girls” and I can say that when my friend and I discuss the lastest Gilmore developements, we don’t sound like that. They annoy me to no end, and I won’t boycott American Eagle or anything but I am so happy they’re gone…they’re just not realistic. They are ads, and I don’t understand why they have to pretend they really care about the shows.

]]> By: Saida http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/comment-page-1/#comment-9853 Saida Wed, 17 Jan 2007 02:04:43 +0000 http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/#comment-9853 It's not degrading, just annoying. I'll shop at American Eagle, nonetheless, and I like Aerie, but the commericials are pretty...airy. Most teenage girls are not like that, and when my friends and I talk about a show, we show a bit more emotion than the Aerie girls. [note the sarcasm] It’s not degrading, just annoying. I’ll shop at American Eagle, nonetheless, and I like Aerie, but the commericials are pretty…airy. Most teenage girls are not like that, and when my friends and I talk about a show, we show a bit more emotion than the Aerie girls. [note the sarcasm]

]]> By: Daniel Beckman http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/comment-page-1/#comment-8211 Daniel Beckman Wed, 06 Dec 2006 12:41:15 +0000 http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/#comment-8211 Yes you twit, this complaining is for real because Gilmore Girls is (was?) a great show with great actors and an intelligent script. People who love the show hate Aerie girls because their inane comments break the flow of the show. Yes you twit, this complaining is for real because Gilmore Girls is (was?) a great show with great actors and an intelligent script. People who love the show hate Aerie girls because their inane comments break the flow of the show.

]]> By: Joe Weagraff http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/comment-page-1/#comment-7356 Joe Weagraff Sun, 05 Nov 2006 21:06:21 +0000 http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/#comment-7356 Is all this complaining for real? Advestisments come in many forms. This is the 21st century. A group of girls lounging in tastefully chosen underwear isn't the end of the world. This is neither degrading nor really that big of a deal. Girls discussing situations on televesion (even if it is scripted) is not different than posting a complaint on a blog for strangers to comment. Please find something a litle more meaningful to bitch about. Is all this complaining for real?

Advestisments come in many forms. This is the 21st century. A group of girls lounging in tastefully chosen underwear isn’t the end of the world. This is neither degrading nor really that big of a deal.

Girls discussing situations on televesion (even if it is scripted) is not different than posting a complaint on a blog for strangers to comment.

Please find something a litle more meaningful to bitch about.

]]> By: Aric McKeown http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/comment-page-1/#comment-7045 Aric McKeown Mon, 30 Oct 2006 20:33:00 +0000 http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/#comment-7045 I'm glad I could inspire you to stay exactly the way you always were. I’m glad I could inspire you to stay exactly the way you always were.

]]> By: Kohl's shopper http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/comment-page-1/#comment-7044 Kohl's shopper Mon, 30 Oct 2006 03:12:13 +0000 http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/#comment-7044 Though I don't watch CW, this post has inspired me to continue to not shop at American Eagle. Well, either way, I would still have continued to not shop at American Eagle. Thanks anyway! Though I don’t watch CW, this post has inspired me to continue to not shop at American Eagle. Well, either way, I would still have continued to not shop at American Eagle. Thanks anyway!

]]> By: Aric McKeown http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/comment-page-1/#comment-7022 Aric McKeown Wed, 25 Oct 2006 23:25:14 +0000 http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/#comment-7022 I never said they were picked by AE. They were created by AE. They purchased Aerie merchandise and then magically they were whisked away to a couch where they could talk about boys. Thanks for supporting your arguments. I never said they were picked by AE. They were created by AE.

They purchased Aerie merchandise and then magically they were whisked away to a couch where they could talk about boys.

Thanks for supporting your arguments.

]]> By: Nebraska Day http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/comment-page-1/#comment-7020 Nebraska Day Wed, 25 Oct 2006 22:39:49 +0000 http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/#comment-7020 Well, you are all wrong. Really wrong. And I know. The Aerie girls are NOT reading from a script. They are NOT picked by AE, they are NOT twits and they are hardly any different than all these people spending their time writing in blogs what they think about the tv shows. Only they are the ones on tv and not you. I'm just hearing what sounds like 'sour grapes'. Guess you'd rather go back to 'ads' shoving products in your face? Hmmm. Well, you are all wrong. Really wrong. And I know. The Aerie girls are NOT reading from a script. They are NOT picked by AE, they are NOT twits and they are hardly any different than all these people spending their time writing in blogs what they think about the tv shows. Only they are the ones on tv and not you. I’m just hearing what sounds like ’sour grapes’. Guess you’d rather go back to ‘ads’ shoving products in your face? Hmmm.

]]> By: Jameson http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/comment-page-1/#comment-6196 Jameson Sat, 14 Oct 2006 17:14:13 +0000 http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/#comment-6196 wow someone is really angry.. but i guess he thought he was gonna be able to get some from the girls.. whoops.. anyway.. all of you guys calm down.. jeez if you dont like turn around.. or just go get a glass of water then continue with the show.. personally i like them girls.. its better than the other commercial crack we see on tv wow someone is really angry.. but i guess he thought he was gonna be able to get some from the girls.. whoops.. anyway..

all of you guys calm down.. jeez if you dont like turn around.. or just go get a glass of water then continue with the show..

personally i like them girls.. its better than the other commercial crack we see on tv

]]> By: Diane Gibson http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/comment-page-1/#comment-5673 Diane Gibson Mon, 09 Oct 2006 21:53:18 +0000 http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/#comment-5673 Moo. Moo.

]]> By: shannon http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/comment-page-1/#comment-5576 shannon Sat, 07 Oct 2006 00:31:26 +0000 http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/#comment-5576 I think all of you need to get a life. Really. How can you be that annoyed by a couple of 30 second spots? I think all of you need to get a life. Really. How can you be that annoyed by a couple of 30 second spots?

]]> By: Ali http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/comment-page-1/#comment-5564 Ali Thu, 05 Oct 2006 22:19:05 +0000 http://www.makemewatchtv.com/2006/10/04/the-aerie-girls-and-terrible-tv-advertising/#comment-5564 It certainly does not appeal to gilmore girls fans. And I even like ae and aerie. Not so much now though. It certainly does not appeal to gilmore girls fans. And I even like ae and aerie. Not so much now though.

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